We understand the requirements for marketers today, maximising their media spend by running campaigns on a performance only basis. We have harnessed this opportunity by offering a network of publishers who deliver performance campaigns using email or data capture, called Performance Cloud.
Email as an advertising medium consistently delivers higher response rates when compared to other media mediums such as display, text links and video. This is coupled with the targeting capability of email offered by leading publishers, ensuring we deliver responses at very cost effective pricing
Performance Cloud is a network of named publishers who run media campaigns to their members via email and registration paths on performance metrics. All publishers have been audited to ensure they are 100% spam act compliant.
Performance Cloud optimises campaigns to responses via our campaign management platform – Atmosphere LM. Campaigns are booked on a range of metrics including Cost per Click (CPC) and Cost per Acquisition (CPA). Our CPA campaigns are lead generation, where we either supply a file or provide direct access to our API for clients to download leads containing key profile and contact details of permissioned consumers who have opted in to receive marketing contact from client.
Over 20 performance media partners
Optimised via Atmosphere
Email and data collection focus
Spam Compliant = brand safe